Viveat Susan Pinto

All stories by Viveat Susan Pinto

Ad agencies jump onto the Make In India bandwagon

Ad agencies jump onto the Make In India bandwagon

Rediff.com16 Feb 2016

Rediffusion took the industrial elements of the lion mascot to create a laman diya or lamp.

'Maggi relaunch was like a storm'

'Maggi relaunch was like a storm'

Rediff.com15 Feb 2016

'Maggi is linked to the lives of many people; not just the organisation.'

Now, Patanjali is giving toothache to Colgate

Now, Patanjali is giving toothache to Colgate

Rediff.com10 Feb 2016

Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points

Is FMCG growth story tapering?

Is FMCG growth story tapering?

Rediff.com25 Jan 2016

FMCG has been behaving unlike a defensive category in recent quarters.

Amid gloom, Starbucks looks towards India with optimism

Amid gloom, Starbucks looks towards India with optimism

Rediff.com15 Jan 2016

While India has close to 80 Starbucks stores in six cities, the plan is to touch 100 this year.

Starbucks CEO Howard Schultz in India, again

Starbucks CEO Howard Schultz in India, again

Rediff.com14 Jan 2016

The company's Indian operation, a joint venture with Tata Global Beverages, has got a new CEO.

Bollywood, the new political battleground?

Bollywood, the new political battleground?

Rediff.com9 Jan 2016

A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts

Rupee fall: How will it impact us

Rupee fall: How will it impact us

Rediff.com15 Dec 2015

Most companies were working on Rs 65-66 to a dollar.

India's 10 biggest brands, Tata leads

India's 10 biggest brands, Tata leads

Rediff.com11 Dec 2015

Tatas' brand value grows 12% in the past year, far ahead of Reliance and Airtel.

Food safety regulator and industry at loggerheads again

Food safety regulator and industry at loggerheads again

Rediff.com29 Nov 2015

The bone of contention is product approvals, which pharma and neutraceuticals companies say cannot be re-introduced through the regulation route

Once again! Coca-Cola spins the wheel

Once again! Coca-Cola spins the wheel

Rediff.com2 Nov 2015

The company has done a lot to promote 'Open Happiness'.

E-commerce, start-up boom swells India's advertiser base

E-commerce, start-up boom swells India's advertiser base

Rediff.com2 Nov 2015

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.

India to become regional export hub for L'Oreal

India to become regional export hub for L'Oreal

Rediff.com8 Oct 2015

L'Oreal set up a second factory recently in Baddi, HP for hair colour.

Volkswagen brand value erodes $10 billion

Volkswagen brand value erodes $10 billion

Rediff.com28 Sep 2015

Volkswagen was the third largest automotive brand after Toyota and BMW in a 2015 listing of the world's top auto brands.

Noodle makers claw back with new launches

Noodle makers claw back with new launches

Rediff.com23 Sep 2015

According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.

Why Nestle is willing to engage with food regulator constructively

Why Nestle is willing to engage with food regulator constructively

Rediff.com14 Sep 2015

The high court had given the company six weeks for retesting.

Samsung, India's most attractive brand; Tata, at 4th place

Samsung, India's most attractive brand; Tata, at 4th place

Rediff.com9 Sep 2015

Dell emerges the most attractive among technology players.

Over a fifth of FMCG products in India are fake or smuggled

Over a fifth of FMCG products in India are fake or smuggled

Rediff.com8 Sep 2015

Counterfeit consumer goods growing faster than overall market, says KPMG-Ficci study.

Patanjali noodles riding on Ramdev's marketing

Patanjali noodles riding on Ramdev's marketing

Rediff.com5 Sep 2015

In many respects, Ramdev is also among the busiest FMCG brand ambassadors.

Dettol makes a clean sweep

Dettol makes a clean sweep

Rediff.com3 Sep 2015

Dettol is the leader in the anti-septic liquid category.

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