All stories by Viveat Susan Pinto
Ad agencies jump onto the Make In India bandwagon
Rediff.com16 Feb 2016Rediffusion took the industrial elements of the lion mascot to create a laman diya or lamp.
'Maggi relaunch was like a storm'
Rediff.com15 Feb 2016'Maggi is linked to the lives of many people; not just the organisation.'
Now, Patanjali is giving toothache to Colgate
Rediff.com10 Feb 2016Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points
Is FMCG growth story tapering?
Rediff.com25 Jan 2016FMCG has been behaving unlike a defensive category in recent quarters.
Amid gloom, Starbucks looks towards India with optimism
Rediff.com15 Jan 2016While India has close to 80 Starbucks stores in six cities, the plan is to touch 100 this year.
Starbucks CEO Howard Schultz in India, again
Rediff.com14 Jan 2016The company's Indian operation, a joint venture with Tata Global Beverages, has got a new CEO.
Bollywood, the new political battleground?
Rediff.com9 Jan 2016A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts
Rupee fall: How will it impact us
Rediff.com15 Dec 2015Most companies were working on Rs 65-66 to a dollar.
India's 10 biggest brands, Tata leads
Rediff.com11 Dec 2015Tatas' brand value grows 12% in the past year, far ahead of Reliance and Airtel.
Food safety regulator and industry at loggerheads again
Rediff.com29 Nov 2015The bone of contention is product approvals, which pharma and neutraceuticals companies say cannot be re-introduced through the regulation route
Once again! Coca-Cola spins the wheel
Rediff.com2 Nov 2015The company has done a lot to promote 'Open Happiness'.
E-commerce, start-up boom swells India's advertiser base
Rediff.com2 Nov 2015In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
India to become regional export hub for L'Oreal
Rediff.com8 Oct 2015L'Oreal set up a second factory recently in Baddi, HP for hair colour.
Volkswagen brand value erodes $10 billion
Rediff.com28 Sep 2015Volkswagen was the third largest automotive brand after Toyota and BMW in a 2015 listing of the world's top auto brands.
Noodle makers claw back with new launches
Rediff.com23 Sep 2015According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.
Why Nestle is willing to engage with food regulator constructively
Rediff.com14 Sep 2015The high court had given the company six weeks for retesting.
Samsung, India's most attractive brand; Tata, at 4th place
Rediff.com9 Sep 2015Dell emerges the most attractive among technology players.
Over a fifth of FMCG products in India are fake or smuggled
Rediff.com8 Sep 2015Counterfeit consumer goods growing faster than overall market, says KPMG-Ficci study.
Patanjali noodles riding on Ramdev's marketing
Rediff.com5 Sep 2015In many respects, Ramdev is also among the busiest FMCG brand ambassadors.
Dettol makes a clean sweep
Rediff.com3 Sep 2015Dettol is the leader in the anti-septic liquid category.